Custom Web Presence - Call 484-798-9861
As you well know, there is considerable time -- as well as expertise -- involved in setting in place the building blocks for a successful, ongoing online marketing program that will deliver cost-effective results. Here are the steps we are going to take to get this right from the start:
A. Conduct Thorough Keyword Research
We will identify the appropriate keywords and keyword phrases to include a combination of market descriptions and industry specific terms. Getting this right means laser focusing your ads for increased response.
B. Acquire Strategic Domain Name
A keyword-specific domain name for your Mini-Website is extremely effective in driving traffic.
C. Produce a Search Engine-Friendly Mini-Website
A search-engine friendly mini-Website with lead capture capabilities will position your business to begin building a tribe of followers and supporters [even if you already have a company Web site].
This site will be the initial platform for capturing leads and driving traffic to your business.
D. Create Key Online Directories Profiles
First, we will create your Google Places Profile. This one strategy can bring in a huge amount of targeted traffic. If prominently placed in this area your customers can find you at the top of the search engines.
Next, we will create your profiles on more than 30 local and mobile directories, which will increase the visibility of your mini-Website by linking back to it and driving traffic to it. NOTE: It is critical to keep your directories profiles fresh by submitting additional content each month.
E. Set-up Initial Lead Capture & Follow Up Campaign (Email)
With the opportunity to continue offering new items or potential savings to the same customer, we suggest creating an email campaign with X pre-written messages that can be scheduled and sent over time using an auto-responder. This could be designed to promote other products or services in a logical order and also enable you to send out an announcement about any specials you wish to promote to your list of prospects.